LinkedIn · mail
You know the company. You don't know a single human being there. Shared mailboxes, reverse-IP traffic, API keys, marketplaces: a dozen signals that go from a domain to a named, ranked list of the people who actually use the product.
A good share of your site's visitors leave no trace. They read the docs, compare you to your competitors, look at the pricing page, then leave without a single interaction. That's a shame, because some of them fit your ICP perfectly.
